Powers
Interactive
A high-impact, tech-driven digital media buying platform specializing in elections, advocacy, and issue-driven campaigns. Delivering AI-augmented execution powered by proprietary data infrastructure.
Disclosure & Contact Information
Capstone Partners has been engaged as the exclusive financial advisor to Powers Interactive Digital for the solicitation of a qualified buyer to acquire the Company. This Confidential Memorandum has been prepared to assist qualified parties in their evaluation. All inquiries should be directed to Capstone Partners. Contents have not been independently verified. Use is governed by a signed confidentiality agreement.
Powers Interactive At A Glance
Powers Interactive has built the context engine for political and advocacy digital advertising. The Company sits at the convergence of AdTech and Managed Services, delivering AI-augmented execution powered by proprietary data infrastructure that no competitor can replicate.
Data-driven digital strategies that mobilize voters and shape public opinion. Partnering with candidates, consultants, and PACs.
Targeted outreach for mission-driven organizations that builds awareness and influences policy outcomes.
Helping brands navigate complex public affairs landscapes with curated inventory and cross-channel precision.
Targeted Media Solutions Driving Influence & Impact
Why Powers Wins
Three pillars that no competitor can replicate in combination.
Trusted by Leading
Campaigns & Corporations
Integrated Ecosystem
Continuity & Engagement
Proven Leadership in
Digital Advertising
Proprietary historical datasets inform every decision. Years of performance data identify high-impact platforms. Every media dollar deployed with precision.
Campaigns launch in under 24 hours, often within the hour. Always connected. Managed service partners for peak periods without compromising quality.
Proprietary database powers end-to-end automation. From IO inputs to margin analysis to reporting, AI is embedded in every workflow.
AI-Enabled Workflows Across the Business
Production systems that have materially reduced headcount requirements and streamlined the Company's ability to scale.
Transaction Overview
Rich Masterson, Jordan Lieberman, Linda Montemayor, David Powers, and Connor Masterson, along with an equity appreciation rights pool, collectively own Powers Interactive Digital, LLC and its subsidiaries.
The Company has reached a key inflection point and is seeking a majority recapitalization or full sale. The leadership team intends to remain post-transaction.
Capstone Partners as exclusive financial advisor. Citrin Cooperman preparing Quality of Earnings analysis.
Leading Proprietary Technology Platform
Four interconnected systems form a compounding data and intelligence flywheel.
Immutable, append-only data lake. Bronze → Silver → Gold architecture ingesting all operational, campaign, financial, and market data.
Application layer for rapid build, deploy, and scale of internal and external tools. Dramatically reduces development timelines.
18M+ FEC disbursements, 23M+ state disbursements, 65K+ political careers. Aggregates, normalizes, maps the ecosystem.
Trained on the Company's unique political economy dataset. Generates predictive insights and powers strategic decision-making.
AI-Powered Targeting
Transforms first and third-party data into high-performing audience segments with inner-circle precision.
~2,000 personal, political, and professional connections mapped per target
CortX: The Political Economy Neural Network
Where Sentry aggregates and maps data, CortX interprets it. Trained on the Company's unique political economy dataset.
AI-driven identification of highest-value targets based on spending history, consultant relationships, and campaign cycle positioning.
Models influence networks and inner circles to understand who drives decisions and how budgets flow through the political consulting ecosystem.
Performance prediction improving targeting, channel selection, and budget allocation from historical outcome data.
Powers Interactive sits in the bipartisan tribe of political operators: the structural middle where staff circulate, alumni overlap, and firms transact across party lines.
Sentry: Political Ad Intelligence
Proprietary intelligence platform that aggregates, normalizes, and maps political advertising data across the entire ecosystem.
Pulls from dozens of public and proprietary sources including campaign filings, vendor disclosures, and platform-specific ad libraries.
Cleans and structures historically fragmented data to reveal relationships among organizations, individuals, and spending patterns.
Living, interactive view of the political economy showing who is spending, where, how much, and through which channels.
Flags high-potential targets using behavioral and financial indicators.
Quantifies market share across the political economy.
Sentry data powers proprietary content driving significant inbound demand.
Execution Framework That Fuels Growth
Speed, scalability, and financial efficiency in a self-reinforcing cycle.
30%-70% gross margins by tactic. Rapid activation without complex negotiations.
Negative cash conversion cycle since inception. Clients pay before launch. Self-funding tech investment.
Managed service partnerships for peak demand. AI-driven efficiency. Minimal fixed overhead.
Leader in Political & Digital Advertising
Thought leadership and industry visibility fuel client acquisitions and strategic partnerships.
On-Cycle Net Revenue Retention
Political Advertising Market Resilience
Spending surges each cycle regardless of economic conditions.
✓ Fixed election timelines create predictable demand spikes every two years.
✓ Donor-driven budgets, independent of GDP and consumer spending.
✓ Structural shift: growing share of budgets moving to digital.
✓ Recession-resistant: spending increases even during downturns.
Client Development
Expanded sales reach, deeper account penetration, and a rapidly scaling advocacy practice.
Clients reliably return in subsequent cycles. Activity and spend show meaningful cycle-to-cycle growth, highlighting a scalable opportunity to deepen wallet share.
Strategic Partnerships
Repeatable framework for scaling access to premium clients and incremental revenue.
Problem: High-value prospects exclusively engage large agencies, placing them out of reach at Powers' scale.
Solution: In 2024, Powers formed a referral partnership. Prospects onboard through the partner while Powers earns a structured referral fee.
Rationale: Economic participation in inaccessible opportunities. Market credibility via top-tier alignment. Enterprise-level relationship exposure.
Innovative & Experienced Management Team
Decades of combined experience. The core team has worked together for nearly two decades, across multiple ventures including Audience Partners (acquired by Altice, 2017).
Historical Financials
To be updated upon completion of Quality of Earnings analysis by Citrin Cooperman.
Powers Interactive
For inquiries, please contact Capstone Partners.
10 Post Office Square, Suite 800N
Boston, MA 02109
104 West 40th Street, Suite 340
New York, NY 10018
Raj Gaglani, VP
(561) 724-8926